Gooseworks
Goose is an AI creative engine that turns your brand into a continuous stream of on-brand ads. We index your existing materials — videos, product shots, testimonials, ad performance data — into a context layer, then generate short-form creative for Meta and TikTok at the volume performance marketing actually requires. The engine compounds: the agent learns from ad performance, competitors, trends, and human feedback, so your creative gets better every month. Run as a human-guided, done-for-you service.
Active Founders
Founder
Himanshu Bamoria
Co-founder, Gooseworks AI (https://gooseworks.ai) - building creative engines for AI ads. Previously co-founded Athina AI – an LLM engineering platform used by teams at Perplexity, Doximity, and Avalere Health. Earlier, scaled a startup from 0 → $8M in revenue.
Founder
Shiv Sakhuja
Co-founder, Gooseworks AI (https://gooseworks.ai) - building creative engines for AI ads. Previously co-founded Athina AI (https://athina.ai), an LLM observability and evaluation platform used by AI teams at Perplexity, Doximity, You.com, Meesho, PhysicsWallah and hundreds of other teams. Content creator - got 20M+ impressions and 70k+ followers in 1 year. Previously worked as an engineer at Google and Troops.ai (acq. by Salesforce), building natural language Slack chatbots for work.
Company Launches
Athina IDE: Experiment with AI Pipelines in a Spreadsheet-Like UI
TLDR; Athina IDE is a collaborative editor for teams to prototype, evaluate, and experiment with AI pipelines in a spreadsheet-like UI 🧪
😢 The Problem
Building AI-powered features comes with lots of new challenges:
1. It's hard to evaluate and compare the quality of retrievals and responses.
2. Non-technical users like PMs cannot prototype pipelines or run experiments effectively, creating a bottleneck on engineers.
3. Managing experimenting is messy, requiring teams to maintain scripts and spreadsheets.
😁 The Solution: Athina IDE
🧪 Athina IDE is a collaborative editor for AI teams to prototype, evaluate, and experiment with AI pipelines in a spreadsheet-like UI.
🎯 Core Philosophies
1. Great AI products are a team effort: PMs, Data Scientists, SWEs, MLEs, QA teams, etc., all have to come together to build something great — so we made sure that non-technical users could experiment, prototype, and run tests on Athina just as easily as technical users.
2. Great AI products are built around great data
This is why the entire editor revolves around your data and gives you powerful controls like a spreadsheet.
✨ Prototype Complex Pipelines with Dynamic Columns ✨
⚡️ Dynamic Columns in Athina IDE let you prototype complex pipelines in a UI that feels like a spreadsheet. Dynamic columns can be used to:
- Run prompts
- Execute code
- Retrieve data from a vector DB
- Make API calls
- Classify text / extract entities
Run Evaluations
Plug in any eval from our library of over 50+ preset evals, or use custom evals. Run evaluations in seconds with just a few clicks.
Run Experiments
In just a few clicks, anyone can experiment with a different prompt, model, or retriever.
If you are technical, you can run even more powerful experiments.
Compare Everything Side-by-Side
- Compare datasets side-by-side with an optional diff-view!
- Run evaluations on multiple datasets simultaneously and compare metrics!
How Can You Use It?
You can start using Athina IDE for free!
- Create an account at https://app.athina.ai and go to the Develop tab.
- For a personal demo and to learn more about how Athina IDE can accelerate your AI development, book a demo with us: https://cal.com/shiv-athina/30min.
Previous Launches
Athina AI: The Ultimate Monitoring and Evaluation Platform for LLM Developers — A suite of tools to supercharge LLM development and help you ship high-performing, reliable AI applications
Jobs at Gooseworks
Founding Growth Engineer
San Francisco, CA, US • $140K – $200K • 0.50% – 1.50% • Any (new grads ok)